Your website is probably losing buyers you never even knew existed.

We’ve trained ourselves to call someone a “lead” when they fill out a form.

So then we celebrate: Demo request. Form fill. Conversion.

And everything else gets labelled “non-converted traffic.”

But what about someone who:

→ checks pricing
→ reads your case studies
→ compares integrations
→ comes back three days later
→ spends 20 minutes researching
→ leaves without talking to anyone

Did you lose them?

Or did you simply fail to understand them?

Because there’s a weird gap in B2B websites:

We’re very good at measuring what visitors do.
We’re much worse at understanding why they’re doing it.

And by the time they finally fill out a form, a huge part of the buying journey has already happened and clearly missed by the team. That's the problem we're exploring with Dronggo.

What can your website understand about a buyer before they raise their hand?

What is the most useful buying signal you've seen from an anonymous visitor — and how did you actually know it was a buying signal?

No pitch. I'm genuinely looking for examples that challenge the idea.