What's the smartest way to market a browser based game in 2026?

Made a really unique browser based game with React. It has a LOT of features and heavy multiplayer features, and I hope to create a large community based around it.

Initially I wanted to just push this game as a regular browser game on my website. But my fear is that some code hustler will just instantly copy the code and launch their own version of it in a matter of hours. (Yes I know code obfuscation and minification exist, but since its a finished app, they can easily recreate it and get it up and running).

So I am wondering if its smarter to use Electron to turn this into an .exe file and just market it on steam instead? Or will that severely limit my exposure?