A simple lead generation mistake I see all the time:

People focus too much on collecting more leads and not enough on finding the right leads.

You can have 5,000 contacts in a spreadsheet, but if they don't match your ICP, have outdated information, or aren't the actual decision-makers, the list isn't very useful.

When I build B2B lead lists, I usually check:

• Company fits the target industry
• Company size and location
• Right decision-maker/title
• LinkedIn profile is active/relevant
• Email is verified
• Company actually has a potential reason to buy

Then I build the outreach around the prospect instead of sending the same generic message to everyone.

Good outreach usually starts with good research.

What do you focus on first when building a B2B prospect list, volume or ICP fit?