r/Makeup•
LockNo7697

Names for shades meant for dark skin?

Hello everyone! I am an independent skincare business owner with my friend and we have been thinking of starting a line for foundations and setting powders on the side! My friend is Egyptian and I’m Moroccan so we really want to expand shade ranges to pretty much everyone in the North African region. We’re working on formulas at the moment and I was wondering what would be some good names for shades meant for people with melanin rich skin? I’ve heard people complain before that “mocha” “chocolate” “espresso” etc were not really great choices so I’m looking to hear some of suggestions for shades ranging from very dark to medium dark skin tones. Thank you <3

Posted Sep 25, 2026, 5:19 PM UTC

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