Your website gets traffic, but does it get bookings?

I’m trying to learn a bit more about websites for home service businesses.

I’ve been looking at different contractors online, and I noticed some have really good websites while others mainly rely on Google, Facebook, or referrals.

For those of you who have a website, does it actually bring you new jobs?

And what matters most — showing reviews, having photos of past work, letting people request estimates, or having online booking?

Just trying to understand what actually works before putting time and money into a website.