Is it time for a 4th way to engage with Taylor Swift's music?

Opinion

I think fan engagement with Taylor's music can be broken down into 3 eras:

  1. Positive support (r/taylorswift). This has been the longest period of her career (self-titled to midnights) and was marked by widespread critical acclaim, apolitical support from obsessed fans and generally positive relationship with the general public. However, no center can hold forever, and overexposure brings us to era number 2.

  2. The snark era (r/taylorandtravis). People are focused on her carbon footprint, private jet tracking, 1000+ versions of album covers, use of shady tactics to stay on top of the charts lists, and general annoyance with Taylor that's been bubbling for the past 10 years. This era is a direct reaction to the overly positive 1st era, but seems more like a hate club by people who never liked her in the first place than an honest evaluation of her as an artist.

  3. The neutral era (r/Swiftlyneutral). The initial Taylor Swift craze has been extinguished, the bubble has been popped. What remains? A disengaged, update-based analysis of her work. The music is not the best, so no one has any expectations or particular hatred. At the end of the day we're all just scrolling on our phones.

To me, none of these ways feel complete enough to describe what I feel, because I am neither uncritically obsessed, hateful, nor disengaged. What I am, is **disappointed​**. Disappointed that for the past couple of years Taylor has been pushing out subpar music that no one wants to listen to.

Forget the carbon footprint or the $1000 concert tickets - isn't the main issue to you, as a fan who's been listening to her for years, who grew up with her music - that she no longer makes art worth listening to, art in which there is no effort or heart?

The only way I can make sense of my relationship with her current career is to say I am disappointed. Not because I don't care, but precisely because I do.

Posted Sep 25, 2026, 11:04 PM UTC

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