Fans and RGB management?

Hey everyone, been a PC gamer for 5 years now but I’ve been using a prebuilt with zero RGB. I am planning my first build and am deciding between cases, case fans, RGB elements etc.

My question is should I try to prioritize buying the same brand of AIO, case, case fans for fan speeds? As well as the prioritizing the same brands for RGB elements? I’ve never had to manage case fan speeds or any RGB components, so I’m wondering if having them be the same brand would make managing them all easier, or if it matters. TIA?