Starting a snack brand with ₹20k. How would you validate demand before buying inventory?

Hey everyone!

I'm working on launching a small snack brand in India with a starting budget of ₹20,000.

We're considering two products: Corn Dots (30g at ₹30) and Beetroot Chips (50g at ₹50).

My plan is to test demand online before investing in inventory. I'm considering Instagram content, a simple waitlist and small-scale taste testing.

For anyone who's launched an FMCG or food brand:

• How did you validate actual buying interest before production?
• Would you prioritise paid preorders, sampling or a waitlist?
• What's the biggest mistake I should avoid with such a small budget?

I'd appreciate practical advice, especially from people who've launched physical products in India.