Peloton partnering with Miley Cyrus

I suppose the friendly “feud” continues.

Peloton partnered with another pop icon from roughly the same era just 5 months after Ladder partnered with Hilary Duffy. Could be a total coincidence, of course, but thought it was rather interesting given the history between the two platforms.

I wonder if Ladder will come back with any fun, cheeky ads again in response.