Anyone noticing AI Overviews eating into click-through rates more aggressively lately? How are you adjusting strategy for it?
I've been seeing a pattern across a few client sites where even top 1-3 organic positions are getting noticeably fewer clicks, seems like AI Overviews are answering the query directly more often now, especially for informational searches.
Curious if others are seeing the same, and if so, what's actually working, more focus on transactional/commercial keywords, restructuring content to get cited in the AI Overview itself, or just accepting lower CTR as the new normal for certain query types?
Would love to hear real data/experiences, not just theory.
Posted Sep 30, 2026, 3:31 AM UTC
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