[Movado] What are everyone’s thoughts on Movado’s new line of watches?

Looks like they’re trying to go back into their design heritage and make some cooler looking automatic watches. I’m not a fan of Movado as a brand but the look of some of these is making me almost reconsider. Example: https://www.movado.com/us/en/shop-watches/heritage-tempomatic-3650266.html