My worst mistake as an influencer agent
I signed talents for potential thinking I could coach them and give them a blueprint. I poured so much, begged clients to put them on gifted/pr event list, sent hundreds of messages trying to sell their potential to brands, went to so many meetings with pr agencies so they can be known in the industry. Had weekly strategy sessions with these talents. Created strategy decks each quarters. Gave daily feedbacks.
Results: when things are working out, they actually think it’s on their own merits alone. I’m giving 100% help, they execute at 15% but actually blame me when they don’t get full results. They are as entitled if not more to the same things creators with huge platforms get. So I get the same stress but for little to no reward.
So if you’re a nano creator, before thinking about signing with an agency, GET YOUR S**T TOGETHER ! And ask yourself these questions:
Do I have enough engagement?
Where is my relationship with my audience? Do I have an actual community?
If asked, can I shoot and post 3x a day?
Can I deliver a content in less than 24 hours?
Can I post (on feed) content from an event on the same day?
Do I have a unique angle?
Am I open to advice?
Am I fully in this or just want to be perceived as an influencer?
Am I ready to get to work or do I just want the lifestyle?
I’m not only your agent. This is my job. The PR agency’s are my peers. The brands are my colleagues. My time is actually money. I am human. I’m not GPT for your on demand requests. My reputation is on the line. Every email I send, every call I make, count. And by signing talents that were not ready, I shot myself in the foot.
Posted Sep 30, 2026, 3:40 AM UTC