A not so great year turned great

hey guys, just want to share a happy news. God knows who gave me the courage to start a creative agency this year based in Cambodia www.freakyyy.com and it was a quiet year.
Started building an AI website builder, did a concept for a solar panel tuk tuk ride which was a pretty decent project and it stopped there.
I then chanced upon this unsent letter project and build freakyyy letters around it. results were meh as well then one day my partner suggested sending these letters to celebs.
For context, freakyyy letters is a digital archive on block chain. We figured that many people had unspoken words that wants to say. the site its a PWA, so you see a landing page but once you add it to home screen it becomes an app.

We build it so that you can send time capsules messages, something you did tell yourself years later. or a note to an ex where you wanted him to know. What I think is different is that you send a sealed time capsule letter, the person will receive a notification informing her/him that he received a letter but they would not know the content till the time is up.
The reason is because we wanted the party to know the existence of the "unspoken" words rather than holding it within yourself. So nearing to the letter opening day, tey will also get notifications and reminder.
Long story short, we started seeding it daily to celebs informing them they received a letter due to open on their birthday.
And it's almost a letter everyday for the past months, and we sent it to like taylor, ariana and some random ones we dont even know. Wasn't sure how it did turn out but one reposted!!
We then sold the concept to a marketing open call for a pretty decent sum. Not big like the corporate players but it's a good number for our team.

So yes, don't be dismayed keep going and it will turn out well. Not so bad of a year end afterall.
Good luck to all small marketing agencies. We need more deals!!! Sharing the luck