For my final school assignment we had to make a logo for a fictional company (male contraceptive) and expand on it. This is what I came up with and picked up from the printer yesterday. Please tell me what I did wrong and can improve on, etc.
Album link: http://imgur.com/a/XTJRL
Posted Apr 18, 2014, 8:40 AM UTC
I personally really dislike the Darkblue/red/white combination. I also think the font is kinda weird. Like the U is very wide. And I'm not sure if I like the way you cutoff some letters when they go like behind other letters. I do really like the box design though!
Welke school zit je?
I personally really dislike the Darkblue/red/white combination.
Care to explain why?
Welke school zit je?
Syntra in Genk (België).
Has a cheap feel to me like ALDI
Okay, i'm studying in Amsterdam.
The 3D mock up's perspectives look off. Learning how to do basic perspective drawing will fix that up no problem.
I'm surprised you printed it all out rather than just doing mockups. Unless it was required?
I think it all looks pretty decent.
I'm surprised you printed it all out rather than just doing mockups. Unless it was required?
It's required for the presentation, but the important thing was having all ID and AI files right. (Correct use of PMS colours, layers, overprint fill/stroke for the packaging, etc.)
Correct use of PMS colours, layers, overprint fill/stroke for the packaging, etc.
That's a given. Good on you for doing that.
Looks good
The product name combined with the icon doesn't communicate contraception. "Tax" and an arrow bouncing up...communicates financial, at first glance. Also, the color palette is really intense. I would work to reduce the contrast of color so that the product is more inviting. You're talking about my junk - be a bit more sensitive.
Thanks for the constructive criticism, I hadn't really thought of it that way but you make sense.
Echo this. This logo doesn't really communicate the point of a contraceptive. I could see it working for an ED medication (or something along those lines), but contraceptive is more about blocking/preventing/etc. I also agree that the wordmark is communicating a tax business.
Also, NO giant watermarks on letterheads. Just save yourself the pain and never do that :)