NOTE: Designs are not mine, but a link to the designer's store:

http://iranianapparel.com/

The redesign includes overhaul of the federation's logo as well as the cheetah print and kit look.
What is unique about this is that the cheetah design also includes the spelling of 'Iran' in Persian font embedded in it.

Judging by the view count I think its not clear by the way I uploaded, there are also Away and third kits on that imgur link, click on the top links on imgur to navigate between pictures.

Alternate Designs of Iran's world cup kit