She calls all her students princess

sooo here is the deal this new semester on my university we have a new dean on my carrer (international bussines), and recently I have to go whit him for some arregments, anyway the thing is i can help but notice that He call every female student "princess" I don't now why but this make me so mad and I hate it.

EDIT: It is a he (not that changes the problem) but by mistake I put she in the title