Basic Etsy How-to's

I thought it might be nice to have an Explain-It-To-Me-Like-I'm-Five thread for the most basic Etsy concepts. I'm starting this because I just saw the "I know how to use Etsy" post, and I realized there's a lot of things we old-timers may take for granted, that new folks might not be aware of yet. I'm going to start this off with a screenshot of how to find your shop stats. Please feel free to add basic how-to's for new users. Hopefully this will be a nice, non-judgmental way to help new sellers get themselves oriented.

p.s. I'm an app developer, not an Etsy seller. I'm not officially endorsing any of the 3rd-party tools I posted in this thread, but I'm familiar with them, and hopefully they're useful to new sellers.