For more than last 24 hrs there seems to be a serious issue on Play Store with new apps (Likely updates of existing apps too).

New apps are visible but people are not able to install and getting sign in errors.

Probably only New Installs (or may be only new Apps).

I checked the issue only with new app that is launched today. I see all the new apps that are launched today by others also have the same issue.


Is this only the case for new users? I pushed an update to my app a few hours ago and I can still install it just fine.

I've seen at least 2 cases here prior to your post over that past few days.  

New Apps Not installable on Play Store. Be careful before your update or release new apps (Till the issue is resolved)