Hugh Jackman Attempts To Change The Course Of Global Poverty With His Coffee Brand
huffingtonpost.com/2015/06/10/hugh-jackman-co...
huffingtonpost.comPosted Jun 13, 2015, 1:38 AM UTC
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huffingtonpost.comThe solution to global poverty has been known for a long time. We were all just waiting for the right celebrity to charge enough for coffee. Bravo.
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Or ya know http://justcoffee.coop/
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Unfortunate as Laughing Man makes good coffee. I had a really wonderful Mocha Java brewed out of a Chemex at Bohemian on Great Jones. Hands down best restaurant and best pourover I've gotten.
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Given that a huge percentage of the US market drinks Keurig (and probably won't be easily convinced to make the switch to other brew methods), wouldn't it be great Keurig could make a gradual switch to fair trade? I hate Keurig as much as the next guy, but I'd rather people drink fair trade than not.
It would be great.. if Fairtrade wasn't a labeling program that lacked demonstrable benefits to coffee growers, or those lower on the coffee supply chain.
Fair trade is a complex issue, Fairtrade is a labeling organization with wages to pay and a bottom line that relies on expanding certification and products with perceived value added.
Yeah, it is unfortunately a complicated issue, but isn't it a step in the right direction?
Its a step in the right direction but at this point i think its like going out to a hummer slapping a "hybrid" sticker on it and selling it like one.
I thought Fairtrade did have demonstrable benefits for coffee farm owners? It's known that the money doesn't trickle down to coffee farm workers, but the money has to go somewhere.
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Haha, saw the same thing and it was like a record scratch in my brain. Affiliation with that brand makes me think that this is Keurig's idea more than Hugh's. THAT BEING SAID, us snobs well-informed about fair trade probably aren't the intended audience and if awareness of a potentially positive economic impact reaches the masses, everyone wins.
Especially Keurig.