Why does the NBA keep trying to push "NBA Fashion" upon us?

We got an NBA Fashion show at the All-Star Game and I remember some TNT having a fashion expert girl or something at some point. NBA social media accounts also post players outfits, especially during All-Star break and the playoffs.

It's also encouraging players to wear weird and not cool outfits, giving them the spotlight over guys who actually have style.

I even had to unfollow Westbrook on Instagram since all he posted was his outfits of him wearing tights and capris and stuff.