Sudden player count increase? (PS4)

On a monday night, there are usually 250 people in SnD. However, last night, at around the same time, I noticed there were 440 players online.

Blitz usually has 9 guys trying to get a match, but there were 40 last night. 80 players is the norm for Reinforced, but last night there were 175.

Hype for BO3 maybe, or they're getting tired of AW?