Why use Bitcoin?

I work at the IT dep. in a large shipping company. We only work with companies instead of targetting the consumermarket.

I have proposed that they look into Bitcoin and they did. The conclusion was that for our company it could be an interesting Marketing gimic but unlikely to be a real revenue driver. Because of this they put the idea in the fridge.

This is where I need your help.

I would like some ideas on how Bitcoin can help a company get some revenue and maybe open up new markets. How can a global company use Bitcoin?