What gear to put on my toons? (not set items)

I will list my main heroes and was curious as to what gear and mods i focus on each.

For example: Jack: Swords, Armour, with +to hp and increase attack by hp ?

I need to know your advice on: Jack Chenny Jenny Cleo Bearman Dominique Serendi Mu Carrot Deborah Kai Chris

Thank you in advance reddit!