Dr Pepper sues Coca-Cola for $750,000 for monopoly attempt (1951)

Lawsuit

In January 25, 1951, Dr Pepper filled a $750,000 million dollar lawsuit against Coca-Cola. This lawsuit didn't come out of nowhere, Dr Pepper filed the lawsuit due to Coke's 5 cent (per bottle) price tag in Chicago. The suit states that Coke has been pressuring store owners (in Chicago) to sell Coke for 5 cents, causing Dr Pepper to lose $250,000 from lowering it's soft drink to meet Coke's standard low. However, Coke had been selling bottles for 10 cents each outside of the Chicago area.

Adjusted inflation:

19512015
$750,000$6,915,390
$250,000$2,305,130
¢ 10¢ 92
¢ 5¢ 46

Sources: The Real Pepsi Challenge by Stephanie Capparell, Chicago Tribune archives, Inflation calculator.

Note: NY times also has an article on this lawsuit, but you'd have to buy it. New York Times article

Posted Feb 21, 2016, 9:41 PM UTC · edited

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