Why is it...

The only times I ever see a Ronaldo, Messi, Suarez, etc... is when I am in a match where I need to win either to hold, get promoted, or win the title?

I seriously don't get it, I can count on one hand the number of times I've seen the best players in a regular match, but when I need a win you bet your fucking ass I'm facing the team of the year.