Where Local Searches Start: Learning Where to Market Your Small Business

Contrary to popular belief, consumers are actually more likely to turn to sources other than general search engines, such as Google, when looking for local businesses. In fact, a recent survey conducted by IDC Research and YP Marketing Solutions revealed that only 36% of queries in search of local businesses started with a general search engine. As such, if your local digital marketing strategy is only, or mostly, focused on local SEO and the likes of Google, Bing, and Yahoo, you’re probably missing out on some major opportunities.

Where are Consumers Searching Locally? Where Local Searches Start for Small Businesses | SEJ Although there’s certainly no doubt that local SEO is still important, almost two-thirds of consumers start somewhere other than Google. In order to capitalize on these potential opportunities, you’ll need to make certain that your local business is visible on these other platforms as well. The following websites and platforms have been found to be among the most popular with consumers:

Niche websites Customer reviews Online directories Mapping apps Coupon websites The information collected by the study concentrated on national brands, in the context of local outlets. Nonetheless, many of the same rules apply to small local businesses as well, although the most effective marketing platforms can vary a lot between different business niches.

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