New Server. What would it take to get people to join.

I am looking to host a new server with increased xp/tame/etc. I would like to get a good number of people on the server. It gets kind of boring with just a couple of people. Would anyone be interested in starting up on a brand new server? If not, how could I convince you to try it out?

For people interested it will be PvP. Other than that I am not super set on any rates/rules. I would like input from the people who want to start up the server with me on those topics.