How To Become A Well-Rounded Ad Operations Pro

Hi all,

I'm thinking about how to create and structure a career path for a fairly new adops person and have come up with the below.

Would love feedback on what's glaringly missing, understanding that the bullet points I've listed can absolutely lead down a rabbit hole of super detail...

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• Learn how to read and manipulate ad tags
  • in the ad server
  • via Charles/Fiddler/browser developer tools
  • on a live site
• Learn how to QA
  • in the ad server
    • confirm that the ad renders
    • confirm that the ad clicks to a live page
    • bonus: identify 3rd-party pixels that fire
    • bonus: measure how long an ad takes to completely load
    • bonus: measure browser/computer resource drain
  • via Charles/Fiddler/browser developer tools
  • on a live site
• Learn how to run a brand study
  • Understand the difference between control and exposed groups
• Understand how issues like fraud and viewability affect our industry
• Learn how to pull and read reporting
  • your ad server
  • 3rd-party ad server
    • understand discrepancies
      • why they happen
      • how to compensate for them
      • what’s considered ‘standard'
    • attribution metrics
      • click-through vs view-through conversion
        • credit weighting
• Learn how to optimize a campaign
  • Pacing
  • CTR
  • CPA
• Learn how to troubleshoot issues
  • ads that break the page
    • z-index issues
  • ads that slow down page load
  • reporting discrepancies
• Learn how to pull inventory for RFP's
  • how does seasonality affect forecasting
• Learn how to do end of month reporting & billing
• Learn how a website is structured and how that is translated by the ad server
• Learn how to tag a website
  • iframe vs javascript
  • passing category information into the ad tag
  • non-secure vs secure
  • eCPM & rCPM
  • fill rate
• Add indirect revenue sources to your yield stack
  • set up passback tags*
    • *bonus: forego passbacks and implement header bidding
  • set up a deal ID
• Add a 3rd-party data integration
• Add a DMP integration
• Run an audience extension campaign

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edited to add in attribution and deal ID creation