B. Cosmetics by Superdrug, April's Brand Spotlight

Welcome to one of our new monthly threads- Brand spot light.

This month we’ll be looking at B., a cosmetics and skincare line from AS Watson who own Superdrug. B. is an exclusive brand to Superdrug has been on shelves since about February 2013- relatively new to high streets. B. is vegetarian and vegan. Although made in China, as one of Superdrug's own brands B. has the leaping bunny logo as China only requires animal testing if the product is to be sold there which B. is not.

What is B.? Discover a new kind of beauty brand. We believe in every woman’s instinct to recognise and appreciate the beauty that surrounds her. From people and places, to sights and sounds. We’re here to give every woman the knowledge and tools to feel her most beautiful every day.

Our Vision Our skincare and makeup is specially formulated to really work and is designed to be easy to use and understand, whilst also being Cruelty Free and Vegan. It’s our vision to be part of what makes you and your life beautiful.

From Superdrug's website

B. Makeup, meanwhile, is said to provide credible, on trend colour to encourage women to experiment with make-up without dragging them out of their comfort zone. Facial make-up in B.’s colour cosmetics line includes liquid foundations offering light, illuminating and complete coverage, as well as B. Youthful Anti-Ageing Foundation; B. Set Sheer Finish Pressed Powder; B. Glowing Shimmer Block; B. Sunkissed Bronzing Powder; B. Flawless Long-lasting Concealer; B. Radiant BB Under Eye Concealer; B. Cheeky Blusher; B. Prepared Makeup Primer.

Alongside powder eyeshadows and eyeshadow palettes, B. offers B. Stunning Vibrant Eye Shimmer, a creamy formulation that dries to give an intense metallic finish. For brows the brand has B. Groomed Eyebrow Kit, while gel, liquid and kohl eyeliners form part of the line-up. There are three mascaras in the range: B. All Lengthening, Defining, Volumising Mascara; B. Longer Lengthening & Defining Mascara and B. Loud High Volume Mascara, all of which feature tube technology, meaning that while water resistant and smudge-proof the mascaras can be easily removed with warm water.

The B. Complete Long Lasting Nail Polish range includes 23 shades plus B. First Base Coat, while women can choose from B.Rich and B. Sheer lipsticks, and rich colour or brightening lip glosses.

...

Speaking to SPC about B.’s launch, Superdrug customer & marketing director, Matt Walburn, said: “This is about adding sophistication to our brand [Superdrug] and bringing something into our portfolio which isn’t Superdrug – it’s stand alone from Superdrug – but which allows us to tap into a different consumer. And we think our existing consumers will also appreciate this.”

From Cosmetics Business

• Have you tried any products by B.?
• What have been your hits?
• What have been your misses?
• Anything you’re eyeing and like to hear someone else opinion on?
• Any tips for using certain products?

Please share any FoTDs, EoTD, arm swatches or open product pics you have!

edited: to clarify China's rules on animal testing wrt products sold without China)