What's the best non-trademarked term for soylent-like things?

Up until recently I had somewhat assumed (incorrectly) that Rob / Rosa Labs were cool with their soylent trademark becoming a genericized trademark (like kleenex, xerox, q-tip, etc). Due to that incorrect assumption, I made sites like http://soylentforfoodaddiction.com/ which, obviously, use 'soylent' right in the name.

Now, I realize here in the sub we've been using whether it's capital-S Soylent vs lowercase-s soylent, but AFAICT from searching, the trademark extends to different capitalizations. Indeed, the trademark itself is SOYLENT (all caps) but Rosa Labs lists it with title case:

https://faq.soylent.com/hc/en-us/articles/202256309-Where-to-buy

Soylent® is a registered trademark of Rosa Labs and is not to be used in the promotion or sale of any good by any company, individual, or entity outside of Rosa Labs and its affiliates.

Now, it's completely within the rights of Rosa Labs to defend their trademark, and as many people know, it's even their obligation to do so lest they risk losing it.

So, I'm trying to figure out the best term (ideally one word, but multiple if needed) to describe this kind of product, specifically so I can fix my previous errors of using their trademark in my site names.

As per the usual for such threads, provide suggestions and please upvote the suggestions you like so we can potentially get an idea of relative popularity.

A few just to get the ideas flowing:

  • adult formula (since it servces the same purpose/function as baby formula, but it's for adults)
  • future food
  • food replacement (Keto Chow description)
  • meal replacement shake (KetoSoy description)
  • powdered meal replacement (wordy, but descriptive)
  • powdered food (various places use this, and even though there are liquid/solid offerings, it seems reasonable)
  • engineered food
  • superfood (kind of already used)
  • wizard food (as opposed to the 'muggle food' term used for normal food)

Let's hear some other ones! You commercial guys like u/chrisbair, u/axcho, u/Joylent, u/KetoSoy, please offer any suggestions you might have as well! :)

Thanks!

Posted Apr 15, 2016, 1:16 AM UTC · edited

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