Negative Exact or Negative Phrase for Broad Keywords?

[IPL]

I've looked for an answer to this everywhere but can't find one, so thanks in advance for any help.

I have a list of negative keywords I've placed into an Auto campaign. These are keywords I'm using in a manual campaign for the same sku (I get sales from both campaigns and though it may seem counter-productive, it works). I have a few Broad kw's in the manual campaign. When placing these Broad kw's in the auto campaign's negative keyword list-is it better to use negative phrase, negative exact or both?

Posted Apr 15, 2016, 2:18 AM UTC

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