ELI5: Mesa Verde Situation

I'll admit I'm a little lost on the details of the Mesa Verde storyline.

What was Kim doing when she was making all those phone calls (cold calling) exactly?

Why do they need to hire lawyers? [are they opening a bank?]

Why were they rejected? [something about research being doing for a building - they did research for the wrong address; is this a zoning thing?]

Any help would be appreciated.

• lost fan