New to the Dark Souls series. Any reason I shouldn't start with 3?

As with the elder scrolls, dark souls never appealed to me until it was on a more current gen system. I mean this game looks beautiful.

I know they're hard as fuck, I've played DS1 at a friend's house for a few hours. But I've got about 3000 hours on WoW, so I'm not too scared of difficult things. But Is there anything I'm missing out on by starting with DS3?