I'm about to run Rise of the Runelords for new PCs. Any tips, suggestions or hints that would make the game awesome for them?

As the title states, I'm about to GM RotR for a set of PCs. They had some experience with 5e (read reached level 3 in one campaign) but I've recently taken over and moved them to Pathfinder. Seeing many good things about RotR I'm excited to get started.

As far as party comp, we will be working on that tonight. As far as I know we have a bard, paladin, oracle, and medium. We have one more for sure, and one potential member.

Basically what I'm asking for is advice on how to run it and things that will be important in following books that I may not give enough focus. I'm going to be listening to the audio book versions of all of the books so I think that will help, but ultimately I look to this sub for my insider knowledge. Thanks!!