Just recently I stumbled upon some of the really old update videos Mojang used to release with every update (such as this one) It made me wonder, why did those stop? I'm sure it had something to do with the creators, but I've always wondered why Mojang never seeked new creators to keep the tradition alive. Anyone know?
Posted Jul 24, 2016, 7:14 PM UTC
Probably because HAT Films (the salty lads who created such trailers for Mojang) stopped playing MC, oh and maybe that Notch isn't in charge, changes stuff as well.
This is probably the actual reason.
The Hats did do some skin trailers for console versions in the past, but haven't done an update trailer in years
I don't know anything about them. Out of curiosity, what makes them salty?
I'd suggest that you see HAT Films on youtube, you'll see why they* are salty(and how salty!) in worms and trials playlists.
The trailer for Minecraft 1.2 was the first one I saw. I was so hyped for the new Iron Golems back then and even tried rebuilding something similar with some potion and fireball traps...
Man, the good old days :D
Yeah, the 1.7 ones with the pistons is a classic as well. It's a shame they stopped after the Pretty Scary update.
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Ah the 1.2 trailer. No doubt my favorite one!
Probably just wasn't much reason to keep it going when hat films moved on. Just not worth the time to coordinate, whatever cost, etc for a kind of one off meh trailer. Hyped plenty of folks, but they were always pretty far from professional. Also I personally never watched hat films stuff aside from those trailers, and looking at them now, they never really had the subscriber numbers to justify their personas being kind of a face of minecraft. One of the best things about minecraft was that it never needed PR. Players were the ads. In turn though, they've always been awful at making them. The game hypes itself.
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Another thing to consider about the original creators, Hat Films, is that they stopped adding censor bleeps to their videos for their swearing (which I think is good, their current humor is quite raunchy and mature and isn't limited by the extra work needed to bleep everything out). Having credits lead to a VERY child-unfriendly channel would've been an issue.
HatFilms got too expensive.
I think mojang don't need publicity anymore because everyone know minecraft.
News flash: Not everything is about getting publicity or money.
Maybe back then the community was smaller, but the Mojangstas had a closer relation to the creators. Now there are so many creators and also some of the developers left that they might not have such a close relation to the content creators anymore as they used to.
The trailers for the pocket and console edition uploaded on Team Mojang look like they are made by Mojang itself however...
The Friendly Update trailer was a commissioned work from BlockWorks for the build and Dragnoz for the redstone part.
They still maintain close relations with creators. Especially the guys from the r/Realms team. Like u/onnowhere said, they still ask people to do stuff for them ;)
Yeah, Marc is very involved with creators.
They should hold a competition before each update, and let the community vote for the best trailer.