SMITE should utilize their clan feature more

Something that I've noticed have kept me engaged with a game and coming back to it is the sense of community. While reddit is a great place to share cool clips of Lokis getting shat on, laugh at silly Spongebob/SMITE crossovers (which we need more of), and discuss builds, god balance, etc., there's not a lot of community within the game itself.

I don't usually like comparing SMITE to other games, but for argument's sake, I'll reference CoD. I used to play a stupid amount of CoD (which I am definitely not proud of lol). For me, what kept me coming back to that game was always having someone to play with and to have on your team. Voice chat and the simple community-based GUI on Xbox had a lot to do with that, too, but so did clans. While almost entirely lacking in the first 2 fields (exception of maybe Curse Voice), SMITE really hasn't utilized clans to their full potential when they could. It's much harder to make like Xbox and create a useful voice chat system, so I'd let that slide. However, right now, the only things you can do with a clan are earn clan honor (which has no purpose right now), earn personal honor (which when all of the skins are purchased earns you nothing, and it offers nothing to the social aspect of clans), have a clan tag on your name, chat with other online players in your clan, and view the players on the clan's roster. Oh, and there's a clan quest, but there's honestly NO motivation for me to try and complete one. On CoD, I remember always finding people to play with, and it displayed cool stats like KD, online ranking, score ranking, playtime, level, etc. I always tried to have the best KD (like all console FPS plebs which used to include myself), and that made me rival others within my clan. I don't know who has the most pentakills in my clan. I don't know who is the best at Apollo. I don't know who is not a team player and who isn't. You see my point.

My suggestion is to implement a competitive aspect in to the clans. Maybe create a "league" for clans where clans of similar size compete to earn points and get to the top few spots in their league. For whatever clan has the most points by the end of the week, everyone in that clan gets free 50 gems, or a free T1 skin. Something like that. You could even add a clan tab on the "PLAY" screen where you can play any of the modes under the normal tab, but you have to be a full party of your clan, and you try to earn points for your clan.

TL;DR: SMITE doesn't utilize the clan feature to it's full potential and should. Having a clan tag isn't fun enough. Add more rewards for playing with clan members, make clans compete against each other, etc.

Also I was thinking about this while I was typing so if anything doesn't make sense, that's why.

Cod is a really bad example since they don't have clans anymore but you get the point.