TFM is so irrelevant you can actually see a spike in Alexa rank during that equally irrelevant Old Row Twitter argument

TFM ranked ~31,800 http://www.alexa.com/siteinfo/totalfratmove.com

What else would explain the small spike in August? I don't read it or Twitter so unless something else happened, it seems like Barstool people were Googling it to see wtf it is.

Barstool ranked ~4500 http://www.alexa.com/siteinfo/barstoolsports.com