Point About the Financials of Streetwear: The Liquidity of your Clothes

DISCUSSION

Disclaimer: I'm no expert in anything - I'm only 2 years into an economics degree, I just wanted to bring up a point that a lot of people forget. Also, this is probably going to be LONG so pardon my rambling in advance.

A lot of us here have tastes that are at the very least, a little more expensive than average, and so many times the financial side of fashion has a lot of weight. We've had a lot of discussion on this sub about quality/quantity in relation to price, things like cost per wear, etc. One thing I feel like we always forget is how liquid clothes can be - in other words, that especially today we can quickly turn them into cash, or even trade them for other pieces.

We're very lucky to live in a time in which sites like eBay and facebook have evolved into very convenient and lucrative marketplaces, and phenomena like Grailed are only contributing to this. You can buy an item, use it for a while, and then sell it back for most of your money. In some cases, you can even make money off of rarer pieces. This obviously includes resellers of Supreme and the like, but also for pieces that become increasingly rare over time.


So why do I bring this up? Everyone knows that you can sell clothes for money, but there's a few reasons why I'm trying to remind people what this means.

Number one is that blowing a lot of money on clothes isn't necessarily a complete loss. Rather, it can actually be a decent investment - sneakerheads who have been at it for a while usually amass quite the collection, and the more notorious among them have collections that are valued at hundreds of thousands of dollars. One of the larger collections is valued at $750k, which is like owning a house.

Now I'm not saying you should invest in sneakers instead of buying a house, or that sneakers are some sort of magical investment that will grow over time. Hell, I'm not even saying that they're a good investment, I'm just using them to illustrate the point that you can look at your closet as full of assets.


Reason number two that I'm bringing this up is to try and bring a different perspective to those of us who are more frugal, or lean more towards bargain hunting. Obviously, you can't turn around and sell clothes from Winner's or H&M anywhere nearly as successfully as designer clothes or hype pieces, so if you exclusively shop cheaper (by choice), you miss out on that aspect.

A little while ago we talked about CPW (cost per wear), which is pretty much the cost of something divided by the amount of times that you wear it. So for example, a $10 Tshirt you wear 10 times will have a CPW of $1.

Now, if you buy cheap tshirts, the cost will be less so you get more bang for your buck - the catch is, they definitely won't last as long, and you'll end up buying more tshirts to compensate. If you spend a little more and get a better quality shirt, it'll cost you more but you'll be able to wear it longer. This is the argument for buying more expensive, but better quality stuff in favor of bargains (buy less, spend more). In the long run, it can be better, or at the very least the same.

However, if you factor in that you can then turn around and sell that clothing, then the CPW formula completely changes. If you wear a $50 shirt 10 times, then turn around and sell it for the price you got it, then it was effectively free. In fact, based on the value of having worn it those 10 times, you can look at it like you 'made money'.

So reason number two is basically that you can get that much more value out of your clothes by selling them later on, and looking at them as assets. The thing is though, that things you buy at the mall on clearance won't retain much value at all, and you won't be able to sell them like you would a rare or designer piece.


(personal example time) I'm a really big Cav Empt fan, and imo it's in kind of a middle ground in terms of hype and value. There's super dope, hyped pieces like the Icon Pullover (and most pieces from FW14) that are still very popular - the Icon in question retailed for $250 but now goes for over $1000 when it does pop up. However, most of the pieces don't have crazy resell markups. What I've noticed is that they retain their value, and as long as I don't mess up most of the pieces I have, I can sell them for around how much I got them for down the road. Therefore, I've found clothes I really like, that I can get a lot of value out of, and as it stands all the ones I own I can look at like assets. If I wanted to, I could turn around and sell them all today and maybe take a small hit in terms of overall dollar amount.

Therefore, I believe the key is to find clothes that can hold their value with good care over time. I'm slowly starting to opt for higher quality pieces, which like I've already said gives you better value, but also makes me think harder about my choices and in the end I have a lot of clothes that I like.

So that's just a long post saying that you can look at your clothes like investments, I guess. I hope I've offered a different kind of perspective to some, and I'd love to hear any discussion that y'all have in the comments.


TL;DR: your clothes can be assets, and quality over quantity

edit: tried to make it a bit easier to read

Posted Sep 25, 2016, 6:25 PM UTC · edited

6115
Quiey64•

great read cheers!

this is very off topic but how do you feel about cav empts newest collection personally not a fan

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ColiflowerEarOP•

Yeah I think it could be better, most of the pieces I've bought recently were from older collections.

However, I do think that based off the lookbooks and other media, that the things left to drop will be fire. Also, I've loved every collab and special release they've done since last season. Parking Ginza, Beauty and Youth collabs were awesome and their exclusive in-store stuff left me pretty jealous I couldn't fly to Japan.

I guess we'll just have to wait and see. Even the pieces I've been passing on look amazing in fit-pics, so I guess a lot of it is my inability to style some of the pieces lol.

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gizayabasu•

I agree quality over quantity, but I'll add the caveat that quantity with quality overall adds value to your entire collection, since each piece gets less wear and tear.

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GetFreshDough•

Cool read. I personally don't buy clothes to ever sell them, I wear them 'til it's time to retire them and cop something new that I really like. That's just me, I know there are a ton of people that like to sell/trade their stuff so I totally get what you're saying.

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ColiflowerEarOP•

Yeah I'm the same, if I cop something I like I don't think I'd be inclined to sell it for a long time if at all. This is more just to help justify spending a little more on clothes - like with the real estate parallel, there are those who flip houses, but most of us are either just buying homes to live in or renting spaces.

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BSchafer•

I like this. Although, I would add that fashion, compared to other asset classes, is pretty volatile and not really that liquid. Demand and supply curves can shift fairly quickly. Trends change and substitutes can enter the market overnight (not to mention fashion gets hit notoriously hard by recessions).

Just look at all the people trying to sell their Jordan collection right now. For the majority of their shoes, the market is not what it used to be now that Adidas has taken over the helm. The OG NMD's were barely going over retail for the first few weeks they were out. Now they are close to a grand but prices could plummet tomorrow if Adidas were to announce they were going to rerelease the shoe.

Depending on the shoe/clothing piece sometimes the liquidity might not be that great either, e.g. - There aren't that many people in the market to buy $5000 dollar Extra Small Rick Owen's Jacket. You can't just throw it on Grailed and get what it's worth in a couple days. All I am trying to say is don't go drop a few grand on Supreme and Bape and think you can get that money back whenever you want. If you decide or need to sell in a couple years, it will take you months to sell it for a fraction of what you paid for it.

4
ColiflowerEarOP•

Ah you're completely right, this is one of the things I didn't go into enough detail about. There's a lot of both luck and knowledge involved, thanks for fleshing that out

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BSchafer•

No problem. Was nice to see your post on here.

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PuertoRicanWonder•

Good read. I love looking at the financial side of fashion and I always take the Cost Per Wear into consideration when purchasing a piece. There is some decent money to be made in buying and selling clothes. It is always worth buying from thrift stores and places like Buffalo exchange and Crossroads to sell on Grailed.

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eyerokIG: dannyslateaf•

I always explain this to people who question my spending habits, and how i always have money to get new pieces. Most of the pieces i've bought, i've been able to make back my money on, if not make some money on it even. Each piece i have is an investment.
Also would definitely love to see your cav empt collection sometime. I love the brand but i feel older pieces have much more appeal than the newer stuff they have released.

3
ColiflowerEarOP•

I actually picked up quite a few pieces recently, so I'll be sure to make a bigger pickup post soon!

As for the newer stuff, I do agree. However, the fitpics I've seen of most of them blow my mind, which to me just goes to show that maybe it's me who has to think a little more creatively

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eyerokIG: dannyslateaf•

I definitely like their new stuff too. I prefer supreme pieces with less branding and that's exactly what cav empt has been doing with their new stuff. But their old graphic patches and more ICONic (pun intended) designs are so unique and cool.

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forgivedurden•

a lot of my choices in clothing right now are determined by if i can wear them without a loss in value relative to retail price. most of the stuff i wear i end up wearing for free until i don't like it anymore

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sirclegane•

3rd year economics student here-this is a pretty similar approach to how I value expensive clothing as well. Good post!

2

great piece fam

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