Facebook Lets Advertisers Exclude Users by Race

This is truly disheartening

Facebook’s system allows advertisers to exclude black, Hispanic, and other “ethnic affinities” from seeing ads.

• Imagine if, during the Jim Crow era, a newspaper offered advertisers the option of placing ads only in copies that went to white readers.

• ” The Fair Housing Act of 1968 makes it illegal "to make, print, or publish, or cause to be made, printed, or published any notice, statement, or advertisement, with respect to the sale or rental of a dwelling that indicates any preference, limitation, or discrimination based on race, color, religion, sex, handicap, familial status, or national origin.

• After the newspaper was successfully sued under the Fair Housing Act in 1989, it agreed to review ads for potentially discriminatory content before accepting them for publication.

• Steph Jespersen, the Times’ director of advertising acceptability, said that the company’s staff runs automated programs to make sure that ads that contain discriminatory phrases such as “whites only” and “no kids” are rejected.

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more here...

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On the other hand, I want white companies to completely stop advertising to black folks, so we can keep our money, and grow our money.

Do you want to be subjected to a class action? 'Cause that's how you get subjected to a class action.