Tranceless Hypnosis

I was fascinated to see James Brown work - completely tranceless and inductionless hypnosis. Recently learned that James Tripp has published work down the same alley.

Anyone else worth studying within this area of conversational hypnosis? Would love to also hear from fellow redittors who has met either Tripp or Brown.

[Edit] Should have been more clear. I have been a hypnotist for 24 years, but completely traditional hypnosis. James Browns approach is just really fascinating as it could open up a lot of doors.