One of our vendor's just withdrew their bid...should I feel this bad?

A vendor just withdrew their quote/bid on our wedding, FH "saw it coming" but didn't tell me. I feel like I just got turned down.

Story: Guy came out to our venue and gave us a bid, his tents were $400 more each than everyone else's, but I felt bad about not using him - since he came out and did measurements (for free) and seemed excited. So I found a way to use most of his rentals - but we just couldn't justify throwing away $400 as much as we hated the idea of having more than one vendor do rentals. He obviously didn't like the idea either and said "Thanks, but no thanks."

And now I feel even worse than when I tried to give him business. Thoughts?