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This is an extended summary, original article can be found here

Extended Summary:

Virat Kohli’s brand value to soar as records pile up.

Kohlis brand value was pegged at $92 million, second only to Shah Rukh Khans at $131 million, according to an October 2016 report on Indias most valued celebrity brands.

That number may have increased since.

If he does as well in the forthcoming home series against Australia, he will likely move ahead of Australian captain Steve Smith, who is on top of the ICC Test batsmen ranking.

The highest Sachin Tendulkar reached was 898 points.

As does position.

He was appointed goodwill ambassador for the National Democratic Alliance governments Skill India mission in December.

Like in the case of any product or service brand, a brand ambassadors value goes up with better performance.

But these records for us are more about reassurance and vindication rather than measuring how much more interest we can garner, he added.

He has also partnered with Nazara Technologies to launch online cricket games.

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