An experiment: I’m giving all proceeds for my new album to an animal rescue in Kenya.

I have no idea if this is going to work, but I’m excited to try. I’ve decided to take the proceeds from every record I make and funnel them through to an organization I love.

For this project I kept production costs to a minimum and invited 25 other artists to participate, all of which donated their time for the project. We ended up with a double-album called Animals.

Read more about it here.

And if anyone has any suggestions around getting this thing noticed, please share! I’ve got a newfound fervor for self-promotion now that it’s really no longer about me. :)