This is truly some exciting news. LEDs are clearly the future of lighting -- incandescent bulbs should be phased out as soon as possible. It's technology that has simply become surpassed in performance and energy requirements.

And Cree developed them, not these people.  This would be one of your press releases.

It was bound to happen.

LEDs as a light source are a relatively new technology.  By tweaking the frequency of the flash, and the materials, they were bound to make them more efficient.

Newly developed LEDs 35 percent more efficient than current LEDs