Frig i am on mobile and this is not working the way i thought. Anyways...




You have to realize that mcdonalds responds to 100's of tweets per day but the guy that responded to the rick n morty one literally nailed it and had a 17000% increase in engagement.  Look through all their tweets, the majority of responses have one or two hearts and very rarely a retweet.


I wish i could be in their next communication/marketing meeting where they look at the report and wonder why there is a massive spike never seen before and the tweet is ' mcnubba lub...' lol. 

You need to realize how crazy this is...