HiRez isn't charging you to play their game

"My gems are worth less and less each year"

"They're just making more and more useless s*** to dry our money"

Don't forget that everything that costs gems in Smite is AESTHETIC, if not, you can buy it with favor aswell like gods.

You don't have to spend gems to play the game, if YOU want, you can buy aesthetic items with your money, but no one is forcing you to do so.