How to reduce cart abandonment?

Cart Abandonment.. It's an inevitable pain in the a**, right? However, if you don't do anything to eliminate cart abandonment, it's a lot of potential revenue lost.

So what are the most common reasons users abandon their carts? In my experience it's:

• Pricing
• High shipping costs
• Lack of time
• Complicated checkout process
• Checkout process requires too much information
• Lack of payment options
• Lack of money at time of checkout
• Internet connection was cut off
• Other technical problems on the site
• No guest checkout option

One of the best ways to reduce cart abandonment is by sending cart abandonment emails. While there might not be a perfect abandoned cart email, there are a few ways to ensure your emails are effective. In my research, I found that what most e-commerce shops do is to:

1. Be specific
2. Be true to your brand
3. Be Personal
4. Offer an Incentive
5. Tempt with related items
6. Include customer reviews and testimonials

I've created a complete article about this subject + Compiled a swipe file with all my favorite examples of abandoned cart emails. All examples have made use of at least two of the strategies above (which is why I love them). Send me a PM if you're interested.

What is your best practice to reduce cart abandonment?