[BAT] If nothing else kicked Google into gear.

If one of the goals of BAT/Brave team is better ad privacy/effectiveness they may have already helped achieve that goal. I don't think it's a coincidence that within a week of the BAT ICO Google has announced:

• Joining "The Coalition for Better Ads"
• New Ad blocker to be built directly into Chrome.
• Launches Google Contributor - site sponsor/ad skipper program

Probably not the best news for BAT, but great for the rest of the internet.