Why is the marketing so terrible?

The bitcointalk announcement is garbage. The youtube channel has no single video for explaining what it is (just pieces here and there of other streams and interviews). Why they decide to upload a video to teach people how to buy SWT from Bittrex before putting up a decent video explaining the project is beyond me. The website is obscure and there is no whitepaper (transfer of arc to swt shouldn't be called a whitepaper). What is going to be done about this before June 15?