[Help] Facebook Revenue Tracking
So I freely admit I'm pretty clueless about the ins and outs of Facebook, but I'm tasked with debugging someones revenue tracking.
I've gone through the checkout process and can see revenue using the pixel helper. However, in the Facebook account it shows two view through conversions at this point, with 0 revenue associated with them.
What other tools / resources can I use to further diagnose this. As far as I can tell everything looks setup correctly.
Posted Jun 6, 2017, 7:48 PM UTC
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When you go to the Pixel section of Ad Manager. Under URLs tab near the bottom... can you see the URL for the thank you page? Maybe it'd work better if they used Google Tag Manger?
Well, yes, but the checkout process uses Ajax so the thank you page is actually just the root domain name in this case.
I have the tagged place through Signal, so same same but different. I guess one option would be to try and get them to hard code the pixel, but I have a feeling that's barking up the wrong tree.
It's not an issue of the tag not firing as I can see the revenue for the conversion both in Facebook Pixel helper, and in the tag management system.
Anyway, appreciate the thoughts. Feel free to throw out some more ideas as Facebook isn't exactly my wheelhouse.